Who is this dude?

I'm Austin. I sometimes call myself a "creative maverick" and others call me a "purple unicorn". When it comes to brand storytelling and content, my experience spans across multiple disciplines.

I'm originally from Texas — I was "Austin in Austin" for over a decade — but now call sunny Los Angeles home.

Currently, I work at VMware and lead the in-house creative production team that produces campaign materials for the wider global Demand Generation GTM teams. Additionally, I serve on the internal Marketing AI Council co-leading internal comms and collaborating on new pilots for genAI tools

I have over 10 years of experience in building brands and creating compelling award-winning multimedia content that has garnered major media outlet attention across channels and markets, especially in B2B tech.

About my work

I seek out work that stretches beyond my comfort zone, and teaches me new things.

I have an extensive history in brand and content marketing, and have found my real passion in leading teams of creatives and finding new ways to improve processes within the content supply chain.

My mission is to help brands tell stories that connect with people, using best practices I have honed for branding, design, content marketing, data-driven insights, and innovative technologies.

I have a reputation for innovation and have won internal company awards for my approach to demand gen marketing in optimizing content and campaign metrics, increasing ROI, and improving marketing budget efficacy.

Before starting at VMware, I "cut my teeth" as a marketing agency owner and creative director with operations and management experience.

Experience

Global Campaign Creative Lead @ VMware
Feb 2023 - Present

Content Marketing Manager @ VMware
Sept 2021 - Feb 2023

Creative Director @ Aleope Media
Jan 2014-Sept 2021

Skills

Creative Direction / Art Direction
Leading a creative team
Hiring, management, and talent development
Vendor & Budget Management
Brand Identity & Marketing
Content Marketing
Adobe Creative Suite
Executive Thought Leadership Content
Graphic Design
Videography & Video Editing
Animation
UX / Web Design & Development
Social Media Marketing
Digital Marketing
SEO

Resume / LinkedIn

Download my resume

Let’s talk?

Got a partnership idea, or a project you need help with? Shoot me a line and let's talk.